A Better Way to Think About Business Ethics: How Personal Integrity Leads to Corporate Success by Robert C. Solomon presents an argument for a better way to think about business by the extensive application of Myths and metaphors in the best way possible. This piece of work by Solomon has been lauded in the business field as one the best in the analysis of the role of ethical practice in the success of an organization. Solomon intricately employs the combination of myths and metaphor within business to produce one the best works on the critical analysis of ethics.
In this powerful work, Solomon introduces myths and metaphor by illustrating the role of these two figurative languages in various fields of study such as physics, law and politics. The five myths and metaphors that have been extensively used by Solomon in this work include the metaphor of Mayhem, Vision and Civility, Better Fear than Love, the myth of Entrepreneur, the myth of Profit Motive and the Language of Dehumanization (Solomon, 1999). Through marketing, Solomon has explored these metaphors in the demonstration of deep understanding of ethical perspectives in the murky world of business. In the Language of Dehumanization, the author insists that that achieve meaning and identity, the critical factor is to separate money from the core business and eliminate it as a consideration. The language of dehumanization defines a list of issues that have been operative in business but have been eclipsed by the human desire to make money. Solomon sympathizes with individuals who cannot see the critical point of working except for the reason to make money. The point is that all the activities they are involved in their entire work life are then useless and meaningless.